Comparison is Australia's largest product comparison site, solely focussed on home appliances and consumer electronics. As a member of the Audit Bureaux of Australia (ABA) we are independently audited to ensure the website traffic figures quoted to you are verified for accuracy and compliant with industry measurement rules.  

We're serious about online shopping

Shoppers use Comparison to research and compare over 18,000 product models. We offer our users detailed product specifications, buying guides, product ratings and reviews. Comparison users are serious shoppers with over 77% of Comparison users actively researching to buy, and 42% intending to buy online!¹

You have three options for targeting Comparison shoppers: join our merchant progam, place display advertising or list your physical store with Comparison.

Option 1: Comparison Merchant Program

Comparison can turn your data feed into highly targeted advertising.  We maximise sales for merchants by:

• Automatically converting your data feed into attractive display advertising;
• Matching the advertised offer to the product that the shopper is searching for; and
• Displaying a small number of matching advertisements rather than a long list of deals.

Merchants are invited to trial our site at a standard cost per click of $0.39 AUD across all product categories. We provide detailed reporting through tracking beacons. We accept advertising based on these Terms and Conditions.

Option 2: Display Advertising

Comparison accepts display advertising across the site. Advertising can be targeted from product category right through to specific product listings.

Existing advertising sizes include: 160x600, 300x250, 468x60 and 728x90 however other advertising sizes can be considered.  We happily work with agencies and partners to utilise our unique targeting to match categories, brands and products.

Comparison also accepts advertising via Google Adsense. Review Comparison.com.au on Google Ad Planner.

Option 3: Store Listings for Bricks & Mortar Retailers

List your retail stores on Comparison at no cost. Your listing features a map to your store, store contact details and brands sold. You can add opening hours and describe special features such as home theatre displays, finance offered, off-street parking. If you provide a contact email for your store, Comparison shoppers can send an email enquiry directly to your store.

Contact us today to find out more about advertising on Comparison.com.au.